BILL ANALYSIS                                                                                                                                                                                                    






                           SENATE JUDICIARY COMMITTEE
                        Senator Ellen M. Corbett, Chair
                           2007-2008 Regular Session


          SB 1762                                                S
          Senator Perata                                         B
          As Amended April 24, 2008
          Hearing Date: April 29, 2008                           1
          Health & Safety Code                                   7
          KB:jd                                                  6
                                                                 2
                                                                 
                                     SUBJECT
                                         
                            Greenhouse gas reduction

                                   DESCRIPTION  

          This bill would, among other things, provide that it is  
          unlawful for any person to represent in an advertisement,  
          in promotional material on the Internet, or in any other  
          sales or promotional materials made available to the  
          public, for the sale or use of a greenhouse gas credit or  
          emission reduction, that the credit or reduction reduces  
          greenhouse gas emissions, unless it meets one or more of  
          the specified conditions.

          Additionally, this bill would provide that any person who  
          represents in an advertisement, in promotional material on  
          the Internet, or in any other sales or promotional  
          materials, for the sale or use of a greenhouse gas credit  
          or emission reduction, shall maintain in written form and  
          make available to the public (1) the basis for the  
          representation, and (2) information on any significant  
          adverse environmental or public health impacts associated  
          with the creation and manufacture of the credit or emission  
          reduction.

          Finally, this bill would provide that a violation of its  
          provisions is punishable by civil penalties and creates a  
          civil cause of action that may be brought by an individual  
          or a district attorney.

                                    BACKGROUND
                                                                 
          (more)



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          A greenhouse gas credit, or a carbon offset, can generally  
          be described as a financial instrument representing a  
          reduction in greenhouse gas emissions.  In recent years,  
          two primary markets have developed for carbon credits.  In  
          the larger compliance market, companies, governments, and  
          other entities buy carbon credits in order to comply with  
          caps on the total amount of carbon dioxide they are allowed  
          to emit.  In the smaller, voluntary market, individuals and  
          companies purchase carbon credits to mitigate their own  
          greenhouse gas emissions from transportation, electricity  
          use, and other sources.  Credits are typically generated  
          from various emissions-reducing projects, such as  
          destruction of industrial pollutants or agricultural  
          byproduct, destruction of landfill methane, and forestry  
          projects.  

          Carbon offsetting is beginning to gain popularity among  
          consumers who wish to neutralize the potentially negative  
          environmental effects of their lifestyles.  However, due to  
          their intangible nature, the quality of carbon offsets is  
          difficult for consumers to verify.  This, coupled with the  
          lack of a uniform standard for the independent  
          certification of carbon credits, has created a situation  
          where consumers risk purchasing credits that do not  
          actually yield any reduction in carbon emission.  Further,  
          industrial companies may be profiting from doing very  
          little by selling the carbon credits they have gained for  
          implementing "greener" technology or practices, which would  
          have occurred regardless of the sale.  

          Earlier this year, the Offices of Attorneys General from  
          various states sent a joint letter to the Federal Trade  
          Commission commenting, from a consumer protection  
          standpoint, on the issue of carbon offsets.  The letter  
          emphasized the need for enacting consumer protections in  
          light of the rising importance of carbon offsets in the  
          market.  This bill, in recognition of the rapidly  
          developing market for carbon offsets, and California's  
          stated policy in emission reduction, seeks to establish  
          consumer protections in the sale of these intangible  
          products.  

          This bill was double referred to the Senate Committee on  
          Environmental Quality.  
                                                                       




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                             CHANGES TO EXISTING LAW
           
           Existing law  requires the State Air Resources Board to  
          adopt regulations to require the reporting and verification  
          of statewide greenhouse gas emissions and to monitor and  
          enforce compliance with the program.  (Health & Safety Code  
           38500 et seq.) 

           Existing law  generally prohibits the use of false or  
          misleading statements in advertising.  (Business &  
          Professions Code  17500.)

           Existing law  provides specified remedies and penalties for  
          violations, including civil penalties and injunctive  
          relief.  (Business & Professions Code  17534.5, 17535,  
          17536.)

           This bill  would provide that it is unlawful for any person  
          to represent in an advertisement, in promotional material  
          on the Internet, or in any other sales or promotional  
          materials made available to the public, for the sale or use  
          of a greenhouse gas credit or emission reduction, that the  
          credit or reduction reduces greenhouse gas emissions unless  
          it meets one or more of the following conditions:
                 The credit or emission reduction has been approved  
               by the State Air Resources Board as being in  
               compliance with Division 25.5 of the Health & Safety  
               Code;
                 The credit or omission reduction complies with one  
               or more protocols for voluntary emissions reductions  
               of greenhouse gases adopted by the California Climate  
               Registry; and
                 The person demonstrates and discloses in any  
               advertising or other sales or promotional material  
               made available to the public, that the credit or  
               emission reduction meets all of the following  
               conditions:
                    1.          The credit or emission reduction is  
                      quantifiable and measurable.
               2.     The credit or emission reduction is surplus,  
                 and is in addition to any greenhouse gas emission  
                 reduction that would otherwise occur.
               3.     The credit or emission reduction is verifiable  
                 and enforceable by a state, regional, or local  
                                                                       




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                 agency within the State of California.
               4.     The credit or emission reduction does not  
                 result in an increase in the emission of criteria  
                 pollutants or toxic air contaminants. 

           This bill  would provide that any person who represents in  
          an advertisement, in promotional material on the Internet,  
          or in any other sales or promotional materials, for the  
          sale or use of a greenhouse gas credit or emission  
          reduction, shall maintain in written form and make  
          available to the public all of the following information  
          and documentation supporting the validity of the  
          representation:
                 the basis for the claim; and
                 information on any significant adverse  
               environmental or public health impacts associated with  
               the creation and manufacture of the credit or emission  
               reduction.

           This bill  would provide that a retailer that does not  
          initiate a representation by advertising or through other  
          means available to the public shall not be deemed to be in  
          violation of this section.

           This bill  would provide that a violation of its provisions  
          is punishable by a civil penalty not to exceed $2,500 per  
          violation, and by the cost of the purchase of the emission  
          reduction credit, offset, or emission reduction.

           This bill  would provide that a violation of its provisions  
          creates a civil cause of action that may be brought by an  
          individual or a district attorney.

           This bill  would provide that a violation of its provisions  
          is not a crime.  

           This bill  would define "greenhouse gas credit," "emission  
          reduction," "credit," "reduction," or any similar terms as  
          a voluntary reduction in the production of greenhouse gases  
          undertaken for the purposes of selling, trading, or  
          otherwise providing the credit for emission reduction to  
          another party.  

           This bill  would incorporate the definition of "person" from  
          Business and Professions Code  17577.1(c).  
                                                                       




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          This bill  would make findings and declarations regarding  
          global warming and the protections necessary to ensure  
          consumers are purchasing emission reduction credits that  
          actually result in emission reductions.

                                     COMMENT
          
           1.Need for the bill to create a separate cause of action  
            for consumers in the sale of carbon offsets
           
            A report by Clean Air, Cool Planet entitled "A Consumer's  
            Guide to Retail Carbon Offsets Providers," states, "[a]s  
            the threats posed by global warming become more obvious,  
            not only to scientists, but also to the general public,  
            the concept of being able to go "carbon neutral" is an  
            attractive one.  Carbon neutrality offers individuals,  
            businesses, and other institutions (e.g., universities)  
            the opportunity to take personal responsibility for the  
            global warming implications of their lifestyles."

            Carbon neutrality generally refers to neutralizing one's  
            greenhouse gas emissions by offsetting all or some of the  
            emissions associated with one's lifestyle or activities.   
            Consumers may purchase, through various companies and  
            organizations, enough offsets that will make them, their  
            vehicles, and households carbon neutral.  

            However, the overarching question of what constitutes a  
            real offset of carbon emissions remains difficult to  
            answer and the subject of much debate.  The lack of  
            common standards and definitions, along with the  
            intangible nature of carbon offsets, makes it difficult  
            if not impossible for consumers to verify that they are  
            receiving what they paid for and creates a significant  
            potential for deceptive claims.  

            This bill is intended to ensure that carbon offsets meet  
            specified standards, and to provide appropriate recourse  
            to consumers.   

           2.This bill would create a civil right of action for false  
            advertising in the sale of carbon offsets
           
            California's Unfair Competition Law (UCL) protects  
                                                                       




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            consumers and businesses from a wide variety of  
            "unlawful, unfair or fraudulent business acts or  
            practices and unfair, deceptive, untrue or misleading  
            advertising."  (Business and Professions Code Section  
            17200 et seq.)  Section 17500 makes it unlawful for any  
            person or corporation to induce the public through any  
            manner or means to buy products or services through  
            untrue or misleading advertising.  Remedies for  
            violations of Business and Professions Code Section 17500  
            et seq. include injunctive relief, restitution, and civil  
            penalties of up to $2,500 for each violation.  

            Essentially, this bill creates a private right of action  
            modeled after those currently available for victims of  
            false advertising under the UCL.   The creation of  
            additional consumer remedies in the context of a rapidly  
            developing market for carbon offsets is appropriate  
            considering the potential for deceptive practices.   
            Consumers should have the right to certain disclosures  
            and assurances about the type of carbon offset they are  
            purchasing, just as in any other type of retail market,  
            particularly since carbon offsets are much more complex  
            than other products.  Although the remedy provisions of  
            this bill are largely duplicative of those in Section  
            17500, it is important to note that, in contrast to those  
            under Section 17500, violations of this bill would not  
            constitute a crime.  Further, although this bill does not  
            specifically require actual injury, it is difficult to  
            see how a cause of action arises otherwise under this  
            provision.

              3.   This bill is a proper exercise of the state's  
               regulatory powers
           
             In 2006, the Legislature enacted the California Global  
            Warming Solutions Act (AB 32, Nu?ez, Chapter 488,  
            Statutes of 2006), which established a comprehensive  
            program of regulatory and market mechanisms to achieve  
            reductions of greenhouse gases.  The State Air Resources  
            Board is the state agency charged with monitoring and  
            regulating sources of emissions of greenhouse gases that  
            cause global warming in order to reduce emissions of  
            greenhouse gases. The California Climate Action Registry  
            is a private non-profit organization originally formed by  
            the State of California, which develops and promotes  
                                                                       




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            credible and consistent greenhouse gas reporting  
            standards and tools for organizations to measure,  
            monitor, and verify their greenhouse gas emissions. 

            Currently, there are no federal greenhouse gas emissions  
            reduction mandates, nor are there federal standards for  
            the certification of carbon offsets.  Without question,  
            California may regulate the sale of carbon offsets that  
            occur within its borders through intrastate commerce.   
            Further, in the absence of preemptive federal  
            legislation, California may regulate the sale of carbon  
            offsets occurring through interstate commerce so long as  
            the regulation effectuates a legitimate local public  
            interest, and does not pose an undue burden on interstate  
            commerce.  (  See  Pike v. Brace Church, Inc. (1970) 397  
            U.S. 137, 142 ("Where the statute regulates even-handedly  
            to effectuate a legitimate local public interest, and its  
            effects on interstate commerce, are only incidental, it  
            will be upheld unless the burden imposed on such commerce  
            is clearly excessive in relation to the putative local  
            benefits.")  California has an interest in ensuring that  
            products that are purposefully directed at California  
            residents meet specified standards designed for consumer  
            protection.  This is consistent with existing law that  
            generally regulates the obligations of sellers in retail  
            markets.   

          Support:  None Known

          Opposition:None Known

                                     HISTORY
           
          Source:Author

          Related Pending Legislation:None Known

           Prior Legislation:AB 32 (Nu?ez, Chapter 488, Statutes of  
                          2006) enacted the California Global Warming  
                          Solutions Act of 2006.

                           AB 3994 (Sher, Chapter 1413, Statutes of  
                          1990) made it unlawful for any person to  
                          represent that any consumer good, which it  
                          manufactures or distributes is "ozone  
                                                                       




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                          friendly," "biodegradable,"  
                          "photodegradable," "recyclable," or  
                          "recycled" unless the item meets specified  
                          definitions or meets definitions  
                          established in trade rules adopted by the  
                          federal trade commission. The bill also  
                          required any person who represents that any  
                          consumer good which it manufactures or  
                          distributes is not harmful to, or is  
                          beneficial to, the environment through the  
                          use of specified terms, to maintain in  
                          written form in its records information and  
                          documentation supporting the validity of  
                          the representation.

           Prior Vote:     Senate Committee on Environmental Quality  
                          (To be heard in Committee on April 28,  
                          2008.) 

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